Fair Pricing.

We strive to offer fine jewelry at an accessible price in order to enable independent women to buy their own diamonds. We believe in wearing gold as part of a sustainable fashion statement.

How Affordable Luxury works

At JD, we try to have smart and transparent pricing while cutting unnecessary expenses. Without middlemen layers, our markup is lower than the industry norm allowing you to receive high end pieces with fair, honest price lists. We have partnered with goldsmiths in Vienna and Bangkok, to enable an efficient supply chain without compromising quality.

over € 900
Traditional Retailers
€ 400
Miss JD